Most strategies fail because they’re treated as fixed plans. We help leadership teams approach strategy as a working hypothesis — something to be tested, adapted, and refined. Through a structured, facilitated workshop, we:
​
-
Clarify your current assumptions about growth, markets, and investment.
-
Stress-test those assumptions as a leadership team.
-
Translate outcomes into a shared, flexible strategy your team owns.
​​
Outcome: A living strategic hypothesis that aligns your leadership team and gives you a clear, practical, testable path forward.
​
​
Building a clear strategy for you and your teams.
We work with leaders and organisations operating across the healthcare, life sciences and digital health space. We provide expertise, support, facilitation and review to help clarify strategy and identify blocks, priorities and objectives to quickly meet goals.
We are not a standard cookie-cutter consultancy, analysing data and writing reports. We work with leaders and their teams, helping them to better utilise their own skills and knowledge, leading to strategies, plans and approaches that people buy into, and that will lead to action.
​​
Strategy Design & Execution
Strategy Facilitation
A strong strategy is only as effective as the team leading it. Our facilitation process brings leaders together to create clarity and resolve misalignment that slows execution. We help you:
​
-
Align on the priorities that matter most right now.
-
Work through trade-offs and competing demands.
-
Build shared ownership of the decisions shaping your next stage of growth.
​​
Outcome: A leadership team that speaks with one voice, pulls in the same direction, and executes with confidence.
​
​
​
​
Insight Review
The strongest strategies are grounded in reality, not assumption. Our Insight Review helps you understand the evidence behind your current choices and whether your data, research, and market signals truly support your direction. We:
​
-
Review existing insights across science, market, and customers.
-
Identify gaps where assumptions are being made without evidence.
-
Provide practical recommendations on where to validate, refine, or adapt.
​​
Outcome: A strategy that is tested against real-world insights, reducing risk and giving leadership greater confidence in decisions.
Tactics Development
Scaling life sciences businesses requires more than strategy — it requires turning direction into results. We design and run workshops that focus on the how:
​
-
Identifying the immediate tactics to accelerate growth.
-
Building practical go-to-market and commercial execution steps.
-
Creating a rhythm for testing, learning, and adapting as markets evolve.
​​
Outcome: A focused commercial growth plan that connects strategy to execution, reducing wasted effort and speeding up results.
​
​
​
​
Want to be part of our team?
Do you have a passion for working with leaders and their teams?
​
We work with coaches, mentors, leaders and facilitators who hold the same values as us - Honesty, Care and a Desire to help other leaders build strategies and tactics that work.
​
Connect with us to collaborate.
​
​
Why we exist.
In life sciences, breakthroughs often fail not because the science is weak, but because the strategy is unclear, the team isn’t aligned, or execution drifts. Too many leadership teams treat strategy as a one-off plan, only to watch it unravel when reality changes.
We exist to change that.
Our purpose is to help life sciences companies build strategies that work in the real world — strategies that offer clarity and that are treated as hypotheses to be tested, adapted, and refined.
By combining facilitation, structured workshops, and evidence-led decisions, we bring clarity where there’s complexity, alignment where there’s tension, and focus where there’s noise.
We believe that when leaders are aligned and strategy is grounded in evidence, companies can move faster, fundraise more effectively, and grow with confidence. And that means more innovations reaching the patients, clinicians, and health systems who need them most.
We want to make sure great science isn’t held back by poor strategy or misaligned leadership.
Get Regular Updates
Join our email list and receive white papers, tips and news.
